Many people who are web designers use cloaking, but for the rest of us, the question of what is cloaking is an important one.很多人,网站设计者使用cloaking,但是其余的人,至于什么是恐怖分子,是一个重要的问题. Basically, cloaking is a technique used to optimize a web page to get the best results and highest ratings from a search engine.基本上,cloaking是一种技术来优化了网页,以得到最佳的效果和最高的收视率,从搜索引擎. There is no real mystery to what cloaking is.有没有真正的谜到什么cloaking. It is a very simple technique that any web designer can use, but it can sometimes backfire quite dramatically.这是一个很简单的技术,任何网站设计者可以使用,但有时却事与愿违,亦颇. Cloaking is when a web page delivers different results to a search engine than it does to individual users.cloaking是当一个网页提供不同的结果搜索引擎比它给个人用户. The results given to the search engine are keyword optimized to increase hits, but the ones to the users are just the sites normal content as the user expected.结果给搜索引擎的关键字优化,增加命中,但真正的使用者只是正常的网站内容与用户的预期.

Of course, the definition of what is cloaking varies depending on who you ask.当然,其定义是什么cloaking视乎谁,你问. Some people think that personalized content is cloaking, but most others disagree.有些人认为个性化的内容是cloaking,但大多数人并不同意. When I asked a friend of mine who is a web designer what is cloaking, he explained all about this issue.当我问一个朋友,是一个网页设计者是什么cloaking,他解释所有的问题. Basically, some websites will change their content depending on who you are, how often you visit, and where you are physically located.基本上,一些网站会改变内容取决于你是谁,怎么你常常访问而且,如果你的物理位置. For example, they might show ads for apartments or services available in your area.举例来说,他们可能会发现广告上的公寓或服务在您的地区. Although some people can't say exactly what is cloaking, most will disagree that this is an example of it because, even though it gives the search engine different information than it might give some users, it still gives the engine information that it would give a user from wherever that search engine is accessing it.虽然有些人不能说什么是cloaking,大多数人都会同意,这就是一个例子,因为,尽管它给人的搜索引擎不同的信息比它可能会使一些用户,但仍给人的引擎资料,这样会让使用者从何处搜索引擎的沃土.

The second question people ask after they find out what is cloaking, is whether it is something that is a good idea for web designers.第二个问题,有人问他们找出什么是cloaking,是否能说是一个好主意网站设计者. This is a good question, and the answer is quite complicated.这是一个好问题,答案是相当复杂的. Not all of the experts agree.但并不是所有的专家都同意. There are some good reasons for cloaking.有一些很好的理由cloaking. Many web designers use it to hide their optimization content so that other designers can not steal it.很多网页设计者用它来掩盖其内容的优化,使其他设计者不能偷. This is a good idea, not only because their content represents an investment of time and money, but also because, the more people who use their web optimization information, the less it is worth.这是一个好主意,不仅是因为它们的内容是一个投资的时间和金钱,而且还因为,愈多人使用他们的网站优化的资料,不值得. Once a certain set of keyword optimized documents gets well known all over the internet, the search engines will recognize it and penalize sites for using it.一旦某套关键字优化文件gets熟知各地的因特网搜索引擎的人都会承认它和处罚用地使用权. But then again, the sites can get penalized for using cloaking in the first place!但是,有一次,地点可以得到惩罚使用cloaking在首位! The question of what is cloaking is much easier to answer than whether or not to use it!至于什么是恐怖分子,是非常容易的答案不是是否要使用它!